2018 awards for marketing excellence
We are so honoured to be recognised as a finalist in the National AMI Awards for Marketing Excellence. To be amongst organisations such as Transport for NSW, Queensland Health and the City of Gold Coast in the Public Sector Category is a great achievement for our team. We loved spending time with the amazing people from Jerilderie, Coleambally and Darlington Point to launch ‘A fresh new look for Murrumbidgee Council’.
In 2016, Jerilderie Shire Council merged with Murrumbidgee Shire Council to become “Murrumbidgee Council”. This merger created an opportunity for the entire community to have a say in what they thought the new Murrumbidgee Council should look like.
Our marketing and graphic design teams spent months working on the corporate branding and on community engagement. We travelled thousands of kilometres and met with hundreds of people, with community consultations varying from formal indoor focus groups, to casual research at events and in-depth stakeholder sessions.