Realist / Planner / Marketing Consultant
Yannika Hendess started her professional career at The Articulate Pear in early 2015. In her role as a marketing consultant, she is planning and implementing marketing campaigns, focusing on the promotion of regional tourism and events. Having completed a dual degree program at the Harz University of Applied Sciences in Germany and the Otago Polytechnic in New Zealand, Yannika holds a Bachelor of Arts in International Tourism Studies and a Bachelor of Applied Management.
Shiron Kirkman is a marketing professional with over twenty years’ experience. As a marketing consultant for The Articulate Pear she draws on her diverse experience in the retail and corporate sectors and her experience in events and website management, copywriting and digital content marketing.
Shiron was instrumental in the conception and running of events such as the Taste of the Riverina and unWined in the Riverina and spent 8 years with De Bortoli Wines as event coordinator and later project managing their website and digital media.
Shiron holds a degree in information science and diploma of freelance journalism. She is a member of the Australian Marketing Institute and has completed the Association for Data-Driven Marketing & Advertising (ADMA) course in content writing and the NSW TAFE Wine Industry Leadership Program. Shiron has a passion for writing, keeping up with the social media landscape and a keen interest in analytics.