2018 Awards for Marketing Excellence
In 2016, Jerilderie Shire Council merged with Murrumbidgee Shire Council to become “Murrumbidgee Council”. This merger created an opportunity for the entire community to have a say in what they thought the new Murrumbidgee Council should look like.
Our marketing and graphic design teams spent months working on the corporate branding and on community engagement. We travelled thousands of kilometres and met with hundreds of people, with community consultations varying from formal indoor focus groups, to casual research at events and in-depth stakeholder sessions.