“Through the digital world we can learn a lot, but often learning in this context is passive. When we interact with the people around us, opportunities arise to gain new knowledge.”
This is the message Western Riverina Community College CEO, David Martin is sharing with the Griffith, Leeton and surrounding communities this term. An advocate of lifelong learning, David appreciates how technology has opened up all sorts of possibilities when it comes to education.
However, nothing beats the experience of person-to-person contact and the courses on offer at WRCC give everyone the chance to learn something new, make new friends and develop business connections.
As one of our oldest clients, we enjoy working with the entire WRCC team on the regular course guides and social media, as well as other exciting projects.
After a year of planning and preparation, this March we attended the Handmade Canberra markets with our client, Taste Riverina. Working alongside Destination Riverina Murray, we created a dedicated Riverina Alley, to showcase some of our region’s producers, operators, and destinations.
The two-day market saw over 20,000 people come through the doors, with around 11,000 people passing through Riverina Alley. In terms of spend, Riverina operators sold thousands of dollars worth of product, increased subscribers, and social media likes.
Overall, the markets were a great way to reach the Canberra audience and introduce more people to our fantastic region.
The Griffith Regional Theatre community production was a resounding success with over 5,000 people coming out to see the show. The Pear design team were thrilled to have some creative fun with pink, sparkles and all things Elle Woods with the Legally Blonde programme design.
The 20-page programme features a vivid cover design, biographies of the cast and crew (including the adorable dogs, Frankie and Indy), and lots of great photos.
Printed programmes are available from the Griffith Regional Theatre. Grab a copy next time you’re in the area.
We were delighted to launch a new TV advertising campaign for St Vincent’s Private Community Hospital Griffith last month. The ad focuses on introducing people to the hospital, its facilities and services, and the benefits of having your medical needs managed close to home.
The TV campaign is supported by social media and digital advertising, as well as a comprehensive communications programme to keep GPs informed. This promotional campaign has been informed by consumer and GP research conducted late last year through several focus group sessions. With the research providing a clear idea of consumer perceptions, it was much easier to focus on key messages.
Our on-screen talent were a pleasure to work with, as were the staff at St Vincent’s and Brett Naseby Creative.
2018 AMI Awards for Marketing Excellence
We are so pleased to once again be named a finalist in the AMI Awards for Marketing Excellence, this year in the category of Public Sector Marketing. ‘A fresh new look for Murrumbidgee Council’ was an immersive project in corporate branding and community engagement. Read more.